Marketing, Distribution & Fan Engagement

Kultur is a mobile-first ticketing platform that offers last-minute discounted tickets to live cultural events and performances. The app aims to fill empty seats at events by connecting price-conscious attendees with unsold inventory from venues and event organizers. Operating primarily in the Spanish market, the platform provides a marketplace for spontaneous event-goers to discover and purchase same-day or near-term entertainment options at reduced prices.

The Sonic You is a sonic branding agency that creates comprehensive audio brand identities for corporations. They develop strategic sonic systems including audio logos, brand soundscapes, campaign music, and voice identity that work across all brand touchpoints from physical spaces to digital channels. The agency translates brand values into unique musical compositions designed to enhance recognition and emotional connection with audiences. They serve major multinational clients across sectors including FC Barcelona, Banco Santander, MAPFRE, Vueling, and Naturgy.

Into Reality is a Barcelona-based startup that provides an immersive, interactive, multi-device web player for audiovisual and musical content. The platform combines traditional 2D signals with 360º/180º video and virtual reality, enabling users to access live events and concerts through mobile devices, tablets, PCs, and VR headsets without requiring apps. The technology features proprietary SYNCX multi-camera synchronization and Gaze Control for eye-tracking navigation, with a particular focus on accessibility for people with reduced mobility.

Secret Ads is an AI-powered platform that generates short-form video advertising hooks optimized for social media platforms including TikTok, Instagram, and YouTube. The service uses AI trained on global advertising campaigns to create promotional video content designed to capture viewer attention within the first 3 seconds. Users describe their video concept and the platform instantly generates platform-specific video hooks with integrated analytics to track performance.

Lahuella Audio is a Barcelona-based audio marketing and sound branding studio offering three main services: Lahuella AMBIENT (a cloud-based musical ambiance platform for commercial spaces with legal licensing and analytics), Lahuella STUDIO (creative audio production including sound branding, jingles, and music composition), and Lahuella PODCAST (professional podcast production services). The company provides B2B solutions for retail chains, hotels, and various commercial sectors, combining streaming technology with optional professional hardware and centralized multi-location management.

Huephonic is a B2B audiomarketing and sonic branding platform that provides customized music curation and sound experiences for commercial environments. The platform serves multiple industries including retail, hospitality, healthcare, fashion, and corporate sectors, delivering brand-aligned audio programming and ambient soundscapes. Operating from Barcelona, it focuses on leveraging sound as a marketing tool and enhancing customer experiences through professionally curated audio environments.

Soundcharts is a comprehensive music industry database and analytics platform that centralizes data on streaming, audience metrics, charts, playlists, radio airplay, festivals, and venues. The platform tracks over 14 million artists and 72 million songs, providing a dashboard for artists and industry professionals to analyze cross-platform performance and make data-driven decisions. Soundcharts also offers an API that powers data integration for music technology companies like Mogul, Beam for Music, and Base for Music.

Gigmor is an AI-powered discovery platform designed to help music fans find artists they love while providing artists with tools to convert fans into paying customers. The platform connects bands, venues, and fans within the live music ecosystem. Originally launched in 2017, the company pivoted in 2025 to focus specifically on fan engagement and artist monetization.

Sesh is an all-in-one fan community management platform for music artists that captures fan data across multiple touchpoints, consolidates it into owned first-party data, and provides AI-powered tools to activate fanbases. The platform includes features for data capture (landing pages, link-in-bio, wallet passes), engagement tools (email campaigns, push notifications, in-app sessions), and monetization capabilities (tickets, merchandise, memberships). It integrates with major streaming platforms and social media while positioning itself as a solution for artists to own their audience data rather than relying on rented social media audiences.

notefornote is a music marketing technology platform that combines AI-powered audience targeting with marketing automation. The platform uses proprietary audio analysis and machine learning to match artists with their ideal audiences across streaming and social media channels. It provides an integrated solution for marketing campaign management, branding, and content creation, positioning itself as a comprehensive MarTech platform rather than a traditional promotion service.

BCaster is a user-generated content (UGC) collection and management platform that enables brands, media companies, and organizations to collect photos and videos directly from customers and audiences through a customizable web-based camera tool accessible via weblink or QR code. The platform automatically manages copyright transfer and usage rights from creators to brands while maintaining creator ownership, eliminating the need for hashtag monitoring and manual permission requests. Content is stored in a private photo bank with AI-powered automatic tagging, moderation controls, and full-resolution delivery for immediate use across all channels.

Chatmu is an AI-powered conversational assistant designed specifically for the music industry. It provides data analytics, strategic insights, and educational support to artists, managers, labels, and cultural institutions through a chat-based interface. The platform combines machine learning capabilities with music industry expertise to help professionals make data-driven decisions and accelerate their careers.

Get Moments is an AI-powered video platform that transforms fan-generated content from live events into personalized highlight videos. The platform collects videos uploaded by event attendees, uses proprietary visual AI to analyze and edit the footage, and creates unique aftermovies for each user with integrated brand sponsorships. It serves music festivals, concert venues, sports teams, and event organizers, processing thousands of videos per event with demonstrated capacity of 56,000+ uploads at major festivals like Sziget.

Bookr.fm is a B2B SaaS platform designed for music festival programmers and concert venue bookers to centralize and automate their workflow. The platform manages artist submissions, provides analytics and streaming data through partnership with Soundcharts, enables team collaboration, and handles offer management, budgets, and scheduling. It replaces scattered email, spreadsheet, and file-based workflows with a unified system for discovering emerging talent and making programming decisions.

CooProg is a free, open-source digital platform that enables performing arts and music programmers across Europe to coordinate touring schedules and co-program artists. The platform allows venues and organizations to share programming intentions, visualize tour routing geographically, and build collaborative tours that minimize travel distances and carbon emissions. Users can search for partners interested in specific artists, manage scheduling from early intentions to confirmed dates, and communicate via integrated chat to coordinate sustainable, geographically coherent tours.

Motion for Music is a creative studio specializing in motion design and visual content for the music industry. They provide comprehensive design solutions for various music industry stakeholders including artists, labels, venues, and festivals. The studio offers services ranging from music videos and social media content to live event visuals and branding materials.

FANPLAYMUSIC is a dual-platform system designed to serve the entire music business ecosystem. The first platform functions as a marketplace connecting all stakeholders in the music industry, from artists and venues to labels and fans. The second platform enables tokenization of artistic projects, allowing creators to fund and develop their work independently of the traditional music industry. Both platforms are described as interconnected and aimed at a global audience, with current headquarters in Barcelona.

Festivals Terres de l'Ebre is a regional cultural brand that aggregates and promotes festivals across the four counties of Terres de l'Ebre in southern Catalonia. The initiative operates as a coordinated network bringing together diverse festivals spanning music, cinema, theatre, dance, and other arts under a unified promotional framework. It provides a digital platform with festival discovery tools, calendars, and mapping to connect audiences with cultural events throughout the region.

Sonorus SoundScaping SL is a Barcelona-based company founded in 2025, specializing in professional sound environment management for public and collective spaces. The company offers services including audio marketing consultancy, public communication rights management, technical sound and acoustic projects for spaces, and wellness-focused sound initiatives. Sonorus operates as a collaborative ecosystem partner working with music and tech companies, acoustic professionals, professional audio equipment manufacturers, health experts, architects, and public administrations.

Overgie is a B2B2C gamified fan community and loyalty platform built by Rungie, designed for creators, sports clubs, esports organizations, and brands to build and monetize dedicated fan communities. The platform uses a points-based gamification engine where fans earn rewards for actions taken inside and outside the app, climb leaderboards, and access exclusive content, auctions, and digital collectibles. It targets the music, sports, and creator economy verticals, offering first-party data analytics to help clients make strategic decisions about fan engagement.

Extra Møenia is a Barcelona-based boutique music strategy consultancy and creative agency founded and led by three senior women professionals with over 15 years of combined experience in the music industry. The company offers artist development and release strategy, digital and data-driven marketing campaigns, and live event production, serving artists, labels, festivals, and music tech startups. They leverage analytics, AI tools, and digital platform strategy to deliver growth and international positioning, and run CompáSñeras, a recurring concert and talks series spotlighting women in flamenco and world music.

Ruta Lokal is a grassroots music media and promotion platform focused on live original music in the province of Barcelona. It operates a subscribable concert agenda, an interactive venue map, a biweekly podcast covering local concert listings, and an editorial blog featuring artist profiles and festival coverage. The project is led by a single creator and is funded through Patreon community support, with podcast distribution across Spotify, Apple Podcasts, Amazon Music, and Google Podcasts.

Paisatge Sonor de Barcelona/Catalunya is a strategic initiative driven by the company Sonorus, with support from APECAT, aimed at transforming Barcelona and Catalonia's sonic landscape by promoting locally produced music—especially in Catalan—in ambient music settings for both local and visiting audiences. The project seeks to reinforce Catalan linguistic and cultural identity through curated soundscaping that bypasses algorithmic control. It also focuses on fair artist remuneration, personalized sonic experiences, and strengthening the Catalunya brand internationally.

MusicAdders is a digital music distribution and monetization platform that positions itself as 'The Honest Aggregator,' offering transparent revenue sharing for artists, labels, and distributors. The platform provides direct distribution to major streaming services, playlist pitching, blockchain-based copyright management, and a proprietary catalog migration tool (MusicAdders Choice™). It targets primarily Spanish and Latin American markets, with notable clients including Mediaset and a roster of artists with significant streaming audiences.

Unframed Collection is a B2B SaaS platform and marketplace dedicated to the distribution of immersive VR/AR experiences to cultural venues such as museums, galleries, libraries, and location-based entertainment spaces. It provides a curated catalog of premium immersive works, a content management system for remote management of VR headsets, DRM-protected content licensing, and editorial resources for the cultural immersive sector. The platform operates a dual-sided marketplace connecting rights holders and content creators with cultural institutions, using a subscription plus credit-based pay-per-use business model with a 70/30 revenue split favoring creators.

SoundStorming is an interactive platform that connects artists and their super-fans through a participatory creative process, allowing artists to share raw audio snippets, beats, and unfinished ideas with their most engaged followers. Fans can participate via community polls, live chats, and feedback sessions, earning a proprietary loyalty currency called '$ounds' for their engagement. These $ounds can be redeemed for exclusive experiences, concert discounts, and other benefits through an integrated marketplace, turning fan participation into tangible rewards.

TORXA is a Barcelona-based cultural and music startup focused on identifying trends, activating collaborations, and developing initiatives to grow musical talent. The company operates at the intersection of music, culture, community, and value creation, connecting artists, industry professionals, and audiences through projects with long-term potential. TORXA's offering centers on discovering, developing, producing, and amplifying talent through formats, experiences, and tools, working alongside labels, venues, promoters, producers, and music technology platforms.

SureShot is a Copenhagen-based B2B SaaS platform that enables event organizers to collect, curate, and redistribute user-generated video content (UGC) captured by attendees at live events. Using a PIN-gated system, audience members contribute footage via a mobile app, which is instantly uploaded to an organizer dashboard for AI-assisted curation and management. The platform targets a wide range of events including concerts, festivals, sports events, corporate gatherings, and weddings. Organizers can repurpose and reshare the curated content back to attendees in a TikTok-style browsing experience to drive fan engagement and community building.

Happaning is an AI-powered multi-view video platform that captures, synchronises, and transforms fan-generated content at live events into immersive viewing experiences, sponsorship analytics, and brand ROI reporting. Powered by patented ViiVid® technology, the platform enables fans to contribute video footage without downloading an app, aggregating crowd-sourced content into a unified multi-angle archive. The platform includes AI-driven logo detection for sponsorship visibility tracking, real-time Jumbo Screen integration, and content rights management, serving event organisers, brands, and agencies.

Nevent is a B2B SaaS CRM and omnichannel marketing platform built specifically for the live events industry. It enables venues, festivals, and promoters to capture, centralize, and activate audience data through email, SMS, WhatsApp, and AI-powered chatbot campaigns. The platform integrates with leading ticketing systems to build enriched fan profiles, enabling segmented marketing, gamified data capture, and real-time analytics. Its core value proposition is replacing generic CRM tools with an events-native solution that understands the unique data and communication patterns of recurring live events.

Gig 'n' Pick is an AI-powered platform for independent musicians, venues, and music fans that automates content creation, promotion, booking, and career guidance. The platform features a Studio Engine for generating AI video highlights from live performances, a smart matching system for connecting artists with venues and collaborators, and a fan-facing event discovery tool. It operates as a three-sided marketplace currently in beta, with early community activity focused on Berlin. The platform aims to reduce the administrative burden on independent artists while increasing their visibility and revenue through automation and AI-driven career advice.

Festiverso is a comprehensive digital platform for managing and promoting music festivals, consisting of a web-based administration panel for organizers and native mobile apps (Android/iOS) for attendees. It handles lineup management, scheduling, automated roadmap generation, artist contest and voting management, real-time push notifications, and sponsor metrics. The platform is open-source (GNU AGPLv3), designed with full accessibility compliance, and includes gender equity data tracking and sustainability reporting features. It is developed by Simbiótica Tech, a Spanish workers' cooperative, and targets independent promoters and municipalities seeking an end-to-end, ethically-designed festival management solution.